“I’ve asked someone to leave the institution they’ve been with all these years. I want to give them an example of how we’re going to be there for them. We don’t abandon our clients after Day One, and I want to make sure they trust us in this respect.”
As a former Division 1 college athlete, doing more than what’s expected is nothing new for Donyale.
“One of the hardest things to do in banking is to bring a client over from an existing institution, when they’ve been there for 10, 15, 20 years. It’s painful to unravel everything they have in their online banking box,” says Donyale Getz, SVP, Treasury Services, at Atlantic Capital. “All of their vendor payments are set up. They could be paying 100, 200 different employees. As much as they might want to do business with you, they’re also likely to be wondering how they’re ever going to get that done.”
For most businesses, changing banks can seem like more trouble than it’s worth. Once a company has developed a relationship with a bank, the ever-increasing financial complexity makes familiarity extremely valuable. Even if the company is dissatisfied, they may be unwilling to move their business elsewhere.
When Atlantic Capital received its charter in 2007, the bank found itself in a situation where it needed to build a clientele quickly. The bank’s executive team recruited Donyale to help build out their corporate product set. She brought 20 years of experience in treasury and cash management, meaning she had the knowledge base and expertise to reassure potential customers they would be in safe hands.
“We would never leave a user manual on a client’s desk and tell them to figure it out,” Donyale continues. “Managing finances can be complicated, and we truly want to make sure the client is up and running, that they know how to use our systems. When a new client joins us, we make every effort to import payment data into our platform to avoid disruption and data entry errors. We do everything we can to make sure the transition is as seamless as possible.”
It’s not only Donyale’s knowledge and attention to detail that make her a great asset to Atlantic Capital. She does her job with a genuine concern for each customer’s long-term well-being, maintaining relationships with clients even after the onboarding process has been completed. It’s part of what sets her and Atlantic Capital apart from competitors, and it’s what has allowed the bank to grow over the last 12 years into the institution it is today.
“Following up with a client is just the right thing to do,” Donyale says. “I’ve asked someone to leave the institution they’ve been with all these years. I want to give them an example of how we’re going to be there for them. We don’t abandon our clients after Day One, and I want to make sure they trust us in this respect.”
For customers who are used to the kind of impersonal push toward efficiency and profitability that characterizes the way many large banks conduct business, Atlantic Capital’s personal approach and high-touch service can make for a refreshing experience.
“I’m confident other institutions would say that the way we do things is unscalable, and that as a salesperson you need to move on to the next opportunity,” Donyale says. “But it’s the positive feedback we get from our clients that keeps us motivated. We love it when customers tell us they’ve never had this kind of banker before. Or that their previous bank never would have done this for them.”
As a former Division 1 college athlete, doing more than what’s expected is nothing new for Donyale. She was a member of the Diving team at the University of South Carolina, an experience that taught her what it means to excel in a competitive environment. And what does Donyale like most about working at Atlantic Capital? “With the group of people we’ve been able to assemble, coming to work every day is a pleasure,” she says.
Fun Facts About Donyale:
If you weren’t working at Atlantic Capital, what would you be doing instead?
I’ve always thought I’d like to be a math teacher and some sort of high school coach. I like sports and have thought I’d like to try coaching at some point.
Do you have any pets?
I’m a cat person. I’ve had two within a 16-year span, but they’re both passed away now. My last cat used to enjoy riding around with us in the car, which is kind of unusual for a cat.
What are some of your hobbies?
Playing golf with my son and my husband. We play out in Las Vegas a lot when we go there for vacation. I like it because it’s something we can do together as a family. I also watch all sports except baseball.
Favorite travel destinations?
Anywhere warm and with a beach. I lived in South Florida before moving to Atlanta and liked it down there. I’m from Ohio, so escaping the cold has always been a priority for me.
Favorite restaurant in town?
Hal’s. It’s a really great restaurant. One of my favorites.